1991 saw the publication of the first ever issue of iconic fashion and culture magazine DAZED & CONFUSED. A publication which has lead and defined tastes for over three decades, its visual iconography is known world over. Co-founder and DAZED’s first Photographic Editor, Rankin set the visual tone the magazine is now known for. Internationally recognised as one of the UK’s leading photographers, it was during THE DAZED DECADES where he honed his craft.


Rankin’s works from this period form a manifesto about how to view the world, a political statement communicated not with words but with a camera lens.


So here we explore five rules for viewing and acting. Across our chapters, FEEL IT, TV IS BORING, EMPEROR’S NEW CLOTHES, ACCEPT NO IMITATIONS, and MAKING IT UP AS WE GO AONG, we share with you Rankin’s way of being.


Part self-help, part provocation, THE DAZED DECADES are a map for existence expressed through popular culture.


First published on the occasion of Rankin: The Dazed Decades - exhibition at Scharpoord Cultural Centre, Knokke-Heist, Belgium, 25 March - 11 June 2023.

PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016
PRE-ORDER: THE DAZED DECADES 1990-2016

Published - 2023

Pages - 224

Book Type - Hardback

ISBN - 978-1-7392910-1-3

Publisher - Rankin Publishing Ltd.



**Please note purchase is for PRE-ORDER of upcoming title**

Pre-order guarantees receipt of publication upon release.

Official Release date 25th March 2023. Books will be dispatched from pre-orders at the end of March 2023.

Rankin is a British photographer, publisher, and film director.

As a photographer Rankin's portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.

He is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Rolls Royce, Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis.

As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion and culture print and digital platform, Hunger.

His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries globally, including MoMA, New York, and the Victoria & Albert Museum, London.

Rankin lives in London with his wife Tuuli and their dogs.
Ellen Stone is a contemporary photography curator and founder of photography consultancy Public Offerings Ltd.

Ellen has worked with Rankin and his archive for over five years and has been the sole curator of Rankin's work and publications over this time.