New for Christmas 2023, world-renowned photographer Rankin is bringing some of his most iconic photoshoots to limited run apparel.


BIMBA BOSÉ comes from the cover shoot of Rank Magazine, Issue 2, April 2001. Showcasing the personality and style of Spanish model and singer, Eleonora Salvatore González. The shoot was conducted with longterm collaborators of Rankin, including hair by Shinya Nakayama, make-up by Lesley McMenamin, and styling by Miranda Almond.

The ESSENTIAL CLASSIC sweatshirt is available in a relaxed fit and features a round, ribbed neckline, ribbed hemline, and ribbed cuffs. T

his design is made from 80% ringspun cotton and 20% polyester, and features a brushed underside.

This style is Sedex and WRAP approved and 280 gsm.

All RankinSwag sweatshirts are unisex.

Rankin is a British photographer, publisher, and film director.

As a photographer Rankin's portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.

He is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Rolls Royce, Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis.

As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion and culture print and digital platform, Hunger.

His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries globally, including MoMA, New York, and the Victoria & Albert Museum, London.

Rankin lives in London with his wife Tuuli and their dogs.
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