New for Christmas 2023, world-renowned photographer Rankin is bringing some of his most iconic photoshoots to limited run apparel.


With the seminal covers of Issue 63 of Dazed & Confused, Rankin asked the viewer to FEEL IT. With images of boys kissing boys and girls kissing girls, Rankin asked you to feel their passion and feel the change in the air. Photographed in the year 2000, it was the dawn of a new millennium and the dawn of more openly liberal social norms.

Featuring a round neckline, our PREMIUM CLASSIC T-shirt fits true to size.

All RankinSwag T-shirts are unisex.

Made from 100% soft organic cotton, this style is Fair Wear, Vegan and GOTS approved, and 180 gsm.

Go one size up for an oversized fit.

Rankin is a British photographer, publisher, and film director.

As a photographer Rankin's portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.

He is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Rolls Royce, Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis.

As a publisher, Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1991, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion and culture print and digital platform, Hunger.

His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries globally, including MoMA, New York, and the Victoria & Albert Museum, London.

Rankin lives in London with his wife Tuuli and their dogs.
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